Tames frizz. Soft hold. Boosts shine. Creates effortless waves with less heat.

Your hottest hair without getting overheated. Made for rough dried waves. Effortless air dry styles. And heat protection when needed.

Upcycled Chickpea Extract enhances texture without the crunchy feel. Olive Stem Cell Extract hydrates and helps prevent damage. Ucuuba Butter deeply moisturizes and boosts shine

1 / 7

‘I AM ENOUGH’

Rough Dry Style Cream - Travel Size

Size: Travel | 1.7oz

Full | 5oz Travel | 1.7oz

A weightless, frizz-fighting styling cream that reduces frizz, adds shine, and enhances texture with soft hold that’s never crunchy. Plus, 450˚ heat protection for when you need it.

Tames Frizz

Soft Hold

Boosts Shine

Enhances Texture

450 Degree Heat Protection

Vegan

Details

Designed to smooth hair and control frizz, so you can embrace your true texture with less heat damage. Weightless hydration and an innovative soft hold technology work together to enhance texture that is soft, shiny, and never crunchy. Ideal for air dries, heatless styling, or as a heat protection prep for smooth blowouts.

How to Use

Versatile and effortless, Rough Dry Cream can be used for:

Easy Air Dried Style: Apply to damp hair and let dry for frizz control, softness, and shine.
Effortless Waves: Apply to damp hair and twist or scrunch hair to enhance and define texture.
Smooth Blowouts: Apply mid-length to ends before styling for heat protection and smooth, frizz free strands.

Key Ingredients

Upcycled Chickpea Extract: Soft-touch memory technology that holds hair in place without the crunchy feel and improves hair hydration.

Olive Stem Cell Extract: Nourishing lipids that deeply hydrate and strengthen hair and prevent damage.

Ucuuba Butter: A natural butter rich in essential fatty acids that deeply moisturizes hair, strengthens strands and increases hair elasticity while adding natural shine and softness.

Full Ingredient List

WATER (AQUA), DIMETHICONE, GLYCERYL STEARATE,PROPANEDIOL, CICER ARIETINUM SEED EXTRACT, GLYCERIN, CETEARYLALCOHOL, CETETH-20 PHOSPHATE, DICAPRYLYL ETHER, UNDECANE,MICROCRYSTALLINE CELLULOSE, PROPYLENE GLYCOL DIBENZOATE, C15-19ALKANE, VIROLA SURINAMENSIS (UCUHUBA) SEED BUTTER, FRAGRANCE(PARFUM), PHENOXYETHANOL, CAPRYLOYL GLYCERIN/SEBACIC ACIDCOPOLYMER, SODIUM STEAROYL GLUTAMATE, DIHEPTYL SUCCINATE,DICETYL PHOSPHATE, TRIDECANE, ALOE BARBADENSIS (ALOE VERA) LEAFJUICE, OLEA EUROPAEA (OLIVE) LEAF EXTRACT, CAPRYLYL GLYCOL,HYDROLYZED VEGETABLE PROTEIN, CELLULOSE GUM, FRUCTOSE,PENTYLENE GLYCOL, PANTHENOL, POLYQUATERNIUM-7, ORYZA SATIVA(RICE) BRAN EXTRACT, BENZYL ALCOHOL, TRISODIUM ETHYLENEDIAMINEDISUCCINATE, SODIUM CITRATE, CYCLODEXTRIN, HELIANTHUS ANNUUS(SUNFLOWER) EXTRACT, CITRIC ACID, SODIUM BENZOATE, TOCOPHEROL,ROSMARINUS OFFICINALIS (ROSEMARY) LEAF EXTRACT, SODIUMHYALURONATE, XANTHAN GUM, CYAMOPSIS TETRAGONOLOBA (GUAR) GUM,PHYTIC ACID, POLYPORUS UMBELLATUS (MUSHROOM) EXTRACT,POTASSIUM SORBATE, TETRAMETHYL ACETYLOCTAHYDRONAPHTHALENES,VANILLIN

Why Rough Dry? 96% say hair feels hydrated; 90% say hair feels frizz free; 90% say hair looks shinier; 83% say hair looks healthier. *from an independent consumer testing panel

Rough Dry Method | For Wavy, Frizzy Hair

step 1

Apply Rough Dry Style Cream to damp hair.

step 2

Rough dry hair 30-50% with fingers + blow dryer

step 3

Twist 1” sections. Breathe and say “I am enough.”

step 4

Dry completely, tousle hair for effortless, soft waves.

Rough Dry Method | For Straight, Fine Hair

step 1

Apply Rough Dry Style Cream to damp hair.

step 2

Rough dry hair 30-50%. Twist hair into 1" sections.

step 3

Clip hair up in twists. Dry completely.

step 4

Tousle hair for effortless, soft waves.

Why I Made This: "I wanted to be kinder to my hair and that meant less heat - which led me to rough drying my hair. I wanted a product that worked with this gentle styling to create soft, frizz free waves."

soft musk

golden blooms

sunlit amber

palo santo

citrus water

Overall rating: 4.888889 / 5 from 126 reviews.

AI Generated Review Summary

This travel-size styling cream offers a lightweight texture that reduces frizz, enhances natural hair volume, and provides soft hold without being crunchy. It also offers 450° heat protection and leaves hair smelling pleasant.

Summary topics

Lightweight Texture: 12%
Natural Hair Volume: 14%
Beachy Waves: 13%
Smooth Hair Feel: 11%
Frizz Control: 9%

Review topics: [].

Review highlights

"This cream is perfect for adding texture and volume, making your hair feel alive and full of character." — megaanrojaas1921
"This texture is really great for my hair and it can create great style for layered hair like mine!" — realjetsetter
"This cream really made my natural hair look amazing!" — jacquelinexenya

Reviews

"Works great even if you have fine straight hair. First time I have ever been able to have curls and waves that last!"

— Amy (5/5)

Amazing solution for my hair.

"Amazing solution for my hair. Love this product. Gives me the controlled "messy" look I love. Helped me embrace my hair instead of fighting it. Thank you."

— April M. (5/5)

Haven’t figured out how to

"Haven’t figured out how to use properly. May have used too much bc there wasn’t a wave despite rough dry to 50% and twisting lots."

— Brooke K. (3/5)

Best mesdy hair

"Best stuff for a messy hair look without a lot of work or heat."

— Christie (5/5)

Don't work for me.

"Don't work for me."

— Monse M. (1/5)

Did I just find my

"Did I just find my favorite hair product! This smells first of all like high end fragrance. Luxurious ! Woods, Smokey, citrus, fresh, strong, unisex, high end designer. Packaging is gorgeous and has extra seal for travel it won�t spill. Makes my hair smooth and silt in dry hair no hair tools needed. And you get a lot of product so the value is great! I also love the positive affirmations and woman owned. 10/10"

— korrina.rico (5/5)

I like the increased volume

"I like the increased volume I see after using Messy Rough Dry Style Cream. Following the directions, I applied to towel dried hair�then did a rough dry with the blow dryer. Having very fine hair, twisting in sections wouldn�t hold, so I braided two section strands together. After air drying the twisted sections, the result is really fun textured waves. My hair has a nice bounce, shine and fullness."

— lovinthis808 (5/5)

This styling cream is pretty

"This styling cream is pretty amazing. Its been a huge game changer in my everyday routine. I love that it's easy to use for on-the-go looks. It leaves my puffy, dry hair looking so effortless and natural. I love the beachy waves! It smooths out my frizz too! I highly recommend this one for summertime!"

— lauraz72 (5/5)

I�m am loving this multi

"I�m am loving this multi use-product! I am someone whose hair gets curly and wavy after a shower, but once I brush my hair, I lose all of it. Anything that can hold a curl or a wave is crunchy and stiff in my hair. But not this! It�s such a seamless and effortless way to add curl into my hair while offering heat protection as well! I find it so easy to use and love how it lessens my frizz as well. My hair is left shiny and hydrated with a natural curl/wave! And the scent is heavenly! It has a light amber and woody scent that I�d love to have bottled into a perfume!"

— sami.444 (5/5)

I�ve been using the Messy

"I�ve been using the Messy Rough Dry Styling Cream and really like how easy it is to use. It gives my hair soft, natural waves without feeling heavy or crunchy. It helps control frizz and adds a nice shine. At first, the results were just okay, but once I figured out the best way to use it�partially blow-drying, then twisting sections�it made a big difference. My hair looked more defined and healthy, and even my friends noticed! The scent is light and clean too. Great for low-maintenance styling with a natural, lived-in look."

— jazupmystyle (5/5)

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Rough Dry Style Cream - Travel Size