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Rough Dry Style Cream - Full Size

Size: Full | 5oz

A weightless and frizz fighting styling cream that provides a soft hold, healthy shine and enhanced texture to create effortless waves with less heat. 

tames frizz iconTames Frizz
soft hold iconSoft Hold
boosts shine iconBoosts Shine
enhances texture iconEnhances Texture
450 degree heat protection icon450 Degree Heat Protection
vegan iconVegan
Details

Designed for the Rough Dry Method, this styling cream enhances texture and controls frizz for soft, shiny hair that's never crunchy. Rough dry hair, apply the cream and twist in place to set and dry– for effortless waves with less heat damage. Plus it has 450 degree heat protection when you need it.

How to Use

  1. Pump generously in hand and apply on damp, towel dried hair.
  2. Comb through hair to distribute evenly.
  3. Next, Rough Dry: using just your fingers and a blow dryer, dry hair 30-50% focused on your roots.
  4. Twist 1” sections all around head. Breathe and say ‘I am enough.’
  5. For fine and straight hair types, clip twisted hair up to support air dry time.
  6. Allow hair to dry completely (no touching!) and tousle hair with fingers for soft, effortless waves.

Key Ingredients

Upcycled Chickpea Extract: Soft-touch memory technology that holds hair in place without the crunchy feel and improves hair hydration.

Olive Stem Cell Extract: Nourishing lipids that deeply hydrate and strengthen hair and prevent damage.

Ucuuba Butter: A natural butter rich in essential fatty acids that deeply moisturizes hair, strengthens strands and increases hair elasticity while adding natural shine and softness.

Full Ingredient List

WATER (AQUA), DIMETHICONE, GLYCERYL STEARATE,PROPANEDIOL, CICER ARIETINUM SEED EXTRACT, GLYCERIN, CETEARYLALCOHOL, CETETH-20 PHOSPHATE, DICAPRYLYL ETHER, UNDECANE,MICROCRYSTALLINE CELLULOSE, PROPYLENE GLYCOL DIBENZOATE, C15-19ALKANE, VIROLA SURINAMENSIS (UCUHUBA) SEED BUTTER, FRAGRANCE(PARFUM), PHENOXYETHANOL, CAPRYLOYL GLYCERIN/SEBACIC ACIDCOPOLYMER, SODIUM STEAROYL GLUTAMATE, DIHEPTYL SUCCINATE,DICETYL PHOSPHATE, TRIDECANE, ALOE BARBADENSIS (ALOE VERA) LEAFJUICE, OLEA EUROPAEA (OLIVE) LEAF EXTRACT, CAPRYLYL GLYCOL,HYDROLYZED VEGETABLE PROTEIN, CELLULOSE GUM, FRUCTOSE,PENTYLENE GLYCOL, PANTHENOL, POLYQUATERNIUM-7, ORYZA SATIVA(RICE) BRAN EXTRACT, BENZYL ALCOHOL, TRISODIUM ETHYLENEDIAMINEDISUCCINATE, SODIUM CITRATE, CYCLODEXTRIN, HELIANTHUS ANNUUS(SUNFLOWER) EXTRACT, CITRIC ACID, SODIUM BENZOATE, TOCOPHEROL,ROSMARINUS OFFICINALIS (ROSEMARY) LEAF EXTRACT, SODIUMHYALURONATE, XANTHAN GUM, CYAMOPSIS TETRAGONOLOBA (GUAR) GUM,PHYTIC ACID, POLYPORUS UMBELLATUS (MUSHROOM) EXTRACT,POTASSIUM SORBATE, TETRAMETHYL ACETYLOCTAHYDRONAPHTHALENES,VANILLIN

Why Rough Dry? 96% say hair feels hydrated; 90% say hair feels frizz free; 90% say hair looks shinier; 83% say hair looks healthier. *from an independent consumer testing panel

Rough Dry Method | For Wavy, Frizzy Hair

step 1

Apply Rough Dry Style Cream to damp hair.

step 2

Rough dry hair 30-50% with fingers + blow dryer

step 3

Twist 1” sections. Breathe and say “I am enough.”

step 4

Dry completely, tousle hair for effortless, soft waves.

Rough Dry Method | For Straight, Fine Hair

step 1

Apply Rough Dry Style Cream to damp hair.

step 2

Rough dry hair 30-50%. Twist hair into 1" sections.

step 3

Clip hair up in twists. Dry completely.

step 4

Tousle hair for effortless, soft waves.
Why I Made This: "I wanted to be kinder to my hair and that meant less heat - which led me to rough drying my hair. I wanted a product that worked with this gentle styling to create soft, frizz free waves."

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