Tames frizz. Soft hold. Boosts shine. Creates effortless waves with less heat.

Your hottest hair without getting overheated. Made for rough dried waves. Effortless air dry styles. And heat protection when needed.

Apply, twist, and remind yourself 'I AM ENOUGH.' You are enough just as you are. And so is your hair, just as it is.

Upcycled Chickpea Extract enhances texture without the crunchy feel. Olive Stem Cell Extract hydrates and helps prevent damage. Ucuuba Butter deeply moisturizes and boosts shine

1 / 8

‘I AM ENOUGH’

Rough Dry Style Cream

Size: Full | 5oz

Full | 5oz Travel | 1.7oz

A weightless, frizz-fighting styling cream that reduces frizz, adds shine, and enhances texture with soft hold that’s never crunchy. Plus, 450˚ heat protection for when you need it.

Tames Frizz

Soft Hold

Boosts Shine

Enhances Texture

450 Degree Heat Protection

Vegan

Details

Designed to smooth hair and control frizz, so you can embrace your true texture with less heat damage. Weightless hydration and an innovative soft hold technology work together to enhance texture that is soft, shiny, and never crunchy. Ideal for air dries, heatless styling, or as a heat protection prep for smooth blowouts.

How to Use

Versatile and effortless, Rough Dry Cream can be used for:

Easy Air Dried Style: Apply to damp hair and let dry for frizz control, softness, and shine.
Effortless Waves: Apply to damp hair and twist or scrunch hair to enhance and define texture.
Smooth Blowouts: Apply mid-length to ends before styling for heat protection and smooth, frizz free strands.

Key Ingredients

Upcycled Chickpea Extract: Soft-touch memory technology that holds hair in place without the crunchy feel and improves hair hydration.

Olive Stem Cell Extract: Nourishing lipids that deeply hydrate and strengthen hair and prevent damage.

Ucuuba Butter: A natural butter rich in essential fatty acids that deeply moisturizes hair, strengthens strands and increases hair elasticity while adding natural shine and softness.

Full Ingredient List

WATER (AQUA), DIMETHICONE, GLYCERYL STEARATE,PROPANEDIOL, CICER ARIETINUM SEED EXTRACT, GLYCERIN, CETEARYLALCOHOL, CETETH-20 PHOSPHATE, DICAPRYLYL ETHER, UNDECANE,MICROCRYSTALLINE CELLULOSE, PROPYLENE GLYCOL DIBENZOATE, C15-19ALKANE, VIROLA SURINAMENSIS (UCUHUBA) SEED BUTTER, FRAGRANCE(PARFUM), PHENOXYETHANOL, CAPRYLOYL GLYCERIN/SEBACIC ACIDCOPOLYMER, SODIUM STEAROYL GLUTAMATE, DIHEPTYL SUCCINATE,DICETYL PHOSPHATE, TRIDECANE, ALOE BARBADENSIS (ALOE VERA) LEAFJUICE, OLEA EUROPAEA (OLIVE) LEAF EXTRACT, CAPRYLYL GLYCOL,HYDROLYZED VEGETABLE PROTEIN, CELLULOSE GUM, FRUCTOSE,PENTYLENE GLYCOL, PANTHENOL, POLYQUATERNIUM-7, ORYZA SATIVA(RICE) BRAN EXTRACT, BENZYL ALCOHOL, TRISODIUM ETHYLENEDIAMINEDISUCCINATE, SODIUM CITRATE, CYCLODEXTRIN, HELIANTHUS ANNUUS(SUNFLOWER) EXTRACT, CITRIC ACID, SODIUM BENZOATE, TOCOPHEROL,ROSMARINUS OFFICINALIS (ROSEMARY) LEAF EXTRACT, SODIUMHYALURONATE, XANTHAN GUM, CYAMOPSIS TETRAGONOLOBA (GUAR) GUM,PHYTIC ACID, POLYPORUS UMBELLATUS (MUSHROOM) EXTRACT,POTASSIUM SORBATE, TETRAMETHYL ACETYLOCTAHYDRONAPHTHALENES,VANILLIN

Why Rough Dry? 96% say hair feels hydrated; 90% say hair feels frizz free; 90% say hair looks shinier; 83% say hair looks healthier. *from an independent consumer testing panel

Rough Dry Method | For Wavy, Frizzy Hair

step 1

Apply Rough Dry Style Cream to damp hair.

step 2

Rough dry hair 30-50% with fingers + blow dryer

step 3

Twist 1” sections. Breathe and say “I am enough.”

step 4

Dry completely, tousle hair for effortless, soft waves.

Rough Dry Method | For Straight, Fine Hair

step 1

Apply Rough Dry Style Cream to damp hair.

step 2

Rough dry hair 30-50%. Twist hair into 1" sections.

step 3

Clip hair up in twists. Dry completely.

step 4

Tousle hair for effortless, soft waves.

Why I Made This: "I wanted to be kinder to my hair and that meant less heat - which led me to rough drying my hair. I wanted a product that worked with this gentle styling to create soft, frizz free waves."

soft musk

golden blooms

sunlit amber

palo santo

citrus water

Overall rating: 4.672489 / 5 from 229 reviews.

AI Generated Review Summary

The Rough Dry Style Cream is a weightless styling product that effectively reduces frizz and adds shine. While some customers appreciate its soft hold, others find it frizzy. The product also offers 450° heat protection and has a delightful smell.

Summary topics

Product Scent: 23%
Frizz Reduction: 41%

Review topics: [].

Review highlights

"I did like the smell and texture." — Laura c.
"The product is heavy in a way that just right for my wavy, somewhat frizzy hair." — Nikkie
"I loved this product, my frizz decreased a lot and it smells delicious" — Michelle P.

Reviews

I love this product! It

"I love this product! It gives my hair great texture and volume without feeling heavy or sticky. It’s easy to apply, smells really nice, and helps keep my style in place all day."

— Vianca C. (5/5)

Professional stylist of 30+ years

"Professional stylist of 30+ years and Messy does for my fine wavy hair what I have always searched for! Hydrated texture and bouncy shine is"

— tracy k. (5/5)

No hold

"This didn’t have any hold or texture to it and just made my hair greasy and limp. Smells wonderful though. Maybe could be used more like a conditioner but rinsed out?"

— Maggie O. (2/5)

I do not know since

"I do not know since it went to a different address than the one I gave you, I never received my order."

— Teresa S. (1/5)

YOU NEED THIS

"I LOVE THIS STUFF! I for the longest time had this wavy, straight hair thing going on that no product would help. I would end up curling my hair everyday to get the look I wanted. I use this every day and I love it! No more wand! It brought my natural curly hair back to life. IT SMELLS AMAZING. I get compliments on it all the time. I 10000% recommend this product."

— Paige M. (5/5)

Transformed my hair

"I’ve been using this as both a rough dry cream for messy days (photo) but also just as a heat protectant blow dry cream for smooth days (photo) and my hair has never looked better. I love the scent. Please never stop making it!"

— Elsbeth (5/5)

"I absolutely love this product and recommend it to everyone I know. (Non sponsored brand ambassador?!) 🤪 The smell is definitely strong, but delightful. The product is heavy in a way that just right for my wavy, somewhat frizzy hair. I’ve tried SO MANY products for curly hair. Like, probably all of them. This one is hands down the best. Whether I’m giving it a scrunch and go, or doing Alli’s “rough dry method” - this product is a new staple for me."

— Nikkie (5/5)

This product gave me full

"This product gave me full natural waves with no frizz. I love that it works with my hair's texture. My hair also looks a lot thicker."

— Margaret M. (5/5)

AMMMMMAAAAAAAZING!!!

"I am 5f0 years old and have been using all of these products for approximately 4 months (except for the hair mask, but I am purchasing it the minute I finish writing this review). I had thin, damaged, dry hair. I used a brush blower daily to brush out my naturally curly hair every single day for years. My bathroom floor was constantly covered in hair, hair in the shower drain, hair everywhere. One morning a very large section of hair came out in my hand, and it panicked me. I knew I had to do something different. On a morning news show I saw an interview with Alli about her Messy products and chose to give it a shot. Now, 4 months later, I am so glad I embraced my natural hair! The more you use it, the better you get at the technique and the better the outcome. But the best part was going to get my hair done (I can embrace my mess, but not my grays) and the lady that has done my hair for years told me how much healthier my hair looks and noticed a lot of new hair growth! I have no hair floating around my bathroom floor or in my drain. This product has been life changing! Can't wait to get the mask in my hair!!!"

— Edie L. (5/5)

Love this product on my

"Love this product on my fine hair."

— Anita S. (5/5)

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Rough Dry Style Cream