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Rough Dry Style Cream - Full SizeI AM ENOUGH
‘I AM ENOUGH’Rough Dry Style Cream - Full Size
Sale price$32.00
My Road to Messy by Alli Webb
In 2010, I had a spark of an idea: what if there was a place just for blowouts? At the time, that concept didn’t exist. I was excited, maybe a little naive, and had no clue that opening one little shop in Los Angeles would change not only my life, but the lives of millions of women. Drybar opened to instant success. It was wild. Exhilarating. We were just figuring it out as we went — and suddenly we were at the forefront of something big. Something I could have never imagined.
The Rise
Life has a funny way of redirecting us — taking us on journeys we never planned, opening the most unexpected doors and dropping surprises in our path. This is a little glimpse into my winding road, and how it ultimately led me back to the hair world — this time, with Messy.
Life has a funny way of redirecting us — taking us on journeys we never planned, opening the most unexpected doors and dropping surprises in our path. This is a little glimpse into my winding road, and how it ultimately led me back to the hair world — this time, with Messy. THE RISE: In 2010, I had a spark of an idea: what if there was a place just for blowouts? At the time, that concept didn’t exist. I was excited, maybe a little naive, and had no clue that opening one little shop in Los Angeles would chan
But while everything looked ‘perfect’ and glossy on the outside, my inner world started quietly unraveling. In just three years, I lost my mom, my 16-year marriage ended, and my teenage son entered rehab. It was heartbreak layered on top of heartbreak. I was falling apart inside, even as the world applauded what I had built. The contrast was staggering. I kept showing up — but I was burnt out, grieving, and feeling deeply lost. In 2020, exactly a decade and 150 shops later, we sold Drybar.
The Reckoning
But while everything looked ‘perfect’ and glossy on the outside, my inner world started quietly unraveling. In just three years, I lost my mom, my 16-year marriage ended, and my teenage son entered rehab. It was heartbreak layered on top of heartbreak. I was falling apart inside, even as the world applauded what I had built. The contrast was staggering. I kept showing up — but I was burnt out, grieving, and feeling deeply lost. In 2020, exactly a decade and 150 shops later, we sold Drybar.
As I peeled back the layers of who I thought I had to be, I began to find myself again. Not the polished version. The real one. That journey back to myself showed up most clearly in one surprising place: my hair. I’d spent decades blowing it out, taming it, forcing it into submission. But I was tired — of the perfection, the pressure, the performance. So I stopped. I let my natural waves emerge. And something magical happened. I fell in love with my hair - as it was. And in a deeper way, with myself.
The Rebirth
THE REBIRTH: As I peeled back the layers of who I thought I had to be, I began to find myself again. Not the polished version. The real one. That journey back to myself showed up most clearly in one surprising place: my hair. I’d spent decades blowing it out, taming it, forcing it into submission. But I was tired — of the perfection, the pressure, the performance. So I stopped. I let my natural waves emerge. And something magical happened. I fell in love with my hair - as it was.
And that’s how Messy was born. From the learning that we don’t have to smooth ourselves into someone else’s version of beautiful. That our hair, like our lives, doesn’t need to be perfect to be powerful. That the strands we’ve spent years fighting might just hold the key to coming home to ourselves. I’ve never felt more myself — or more passionate about helping other women embrace who they are, just as they are. Messy isn’t just about hair. It’s about permission. Welcome to the Messy Revolution.
The Revolution
And that’s how Messy was born. From the learning that we don’t have to smooth ourselves into someone else’s version of beautiful. That our hair, like our lives, doesn’t need to be perfect to be powerful. That the strands we’ve spent years fighting might just hold the key to coming home to ourselves. I’ve never felt more myself — or more passionate about helping other women embrace who they are, just as they are. Messy isn’t just about hair. It’s about permission. Welcome to the Messy Revolution.
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