The Rough Dry Method

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Rough Dry Style Cream - Full Size

I AM ENOUGH

‘I AM ENOUGH’Rough Dry Style Cream - Full Size

$32.00

A kinder, gentler way to style your hair

Rough Dry Method

A kinder, gentler way to style your hair

Don't f*ck it up in the first place. "After years of subjecting my hair to the vicious cycle of heat - damage - repair - heat - damage - repair, I realized we don't have to force and manipulate our hair to get what we want. We can get the hair we want with the hair we have. Which led me to develop the Rough Dry Method - a kinder, gentler way of styling your hair that works WITH your hair, not against."

Rough Dry Method | For Wavy, Frizzy Hair

step 1

Apply Rough Dry Style Cream to damp hair.

step 2

Rough Dry hair 30-50% with fingers + blow dryer

step 3

Twist 1" sections. Breathe and say "I am Enough"

step 4

Dry completely, tousle hair for effortless, soft waves

Rough Dry Method | For Straight, Fine Hair

step 1

Apply Rough Dry Style Cream to damp hair.

step 2

Rough dry hair 30-50%. Twist hair into 1" sections.

step 3

Clip hair up in twists. Dry completely.

step 4

Tousle hair for effortless, soft waves.