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Rough Dry Style Cream
‘I AM ENOUGH’Rough Dry Style Cream
Sale price$32.00
Shampoo
Hydrate. Control Frizz. Repair. Begin again with healthier-looking hair in just one wash
Shampoo
Oat Peptides strengthens hair. Olive Stem Cell Extract hydrates and helps prevent damage. Upcycled Argan & Watermelon Oils fights frizz.
Shampoo
Lather, breathe and remind yourself 'I CAN BEGIN AGAIN.' Any day can be a fresh start, beginning with your hair.
Shampoo
1 / 7
'I CAN BEGIN AGAIN'

Shampoo

Size: Full | 10oz
Full | 10oz Jumbo | 33.8oz Travel | 1.9oz

Begin again with healthier-looking, fully cleansed hair in just one wash with this hydrating shampoo that leaves hair feeling clean but not stripped. 

hydrates iconHydrates
Strengthening iconStrengthens
reduce breakage iconReduces Breakage
tames frizz iconTames Frizz
color safe iconColor Safe
vegan iconVegan
Details

One wash and your hair is set to be its very best for the week–clean, strong and manageable. This hydrating shampoo fights dryness and controls frizz with nourishing ingredients like Oat Peptides to target damage, Olive Stem Cell Extract to hydrate and Upcycled Argan & Watermelon Oils to strengthen strands.

How to Use

  1. Apply to wet hair and massage for a soft lather.
  2. As you work through from roots to ends, breathe and repeat the mantra: ‘I can begin again. And again.’
  3. Rinse thoroughly.
  4. No need to repeat.

Key Ingredients

Oat Peptides: Our “caring repairing” agent that targets damage to nourish, refine and strengthen hair.

Olive Stem Cell Extract: Nourishing lipids that deeply hydrate, strengthen hair and prevent damage.

Upcycled Argan & Watermelon Oils: Seals hair damage, strengthens strands and fights frizz.
Full Ingredients List

WATER (AQUA), SODIUM COCOYL ISETHIONATE, SODIUM LAUROYLMETHYL ISETHIONATE, GLYCERIN, SODIUM LAUROYL LACTYLATE, DECYLGLUCOSIDE, ACRYLATES CROSSPOLYMER-4, DISTEARETH-75 IPDI,PHENOXYETHANOL, GLYCOL DISTEARATE, HEPTYL GLUCOSIDE, FRAGRANCE(PARFUM), GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, OLEA EUROPAEA (OLIVE)LEAF EXTRACT, TRISODIUM ETHYLENEDIAMINE DISUCCINATE, PANTHENOL,CAPRYLYL GLYCOL, SODIUM BENZOATE, SODIUM PCA, TOCOPHERYL ACETATE,SODIUM PHYTATE, ALOE BARBADENSIS (ALOE VERA) LEAF JUICE, HELIANTHUSANNUUS (SUNFLOWER) SEED EXTRACT, AVENA SATIVA (OAT) PEPTIDE, POTASSIUMHYDROXIDE, PENTYLENE GLYCOL, CYCLODEXTRIN, FUMARIC ACID, SQUALANE, 1,2-HEXANEDIOL, VIROLA SURINAMENSIS (UCUHUBA) SEED BUTTER, C9-12 ALKANE,CITRIC ACID, ORYZA SATIVA (RICE) BRAN EXTRACT, STEARIC ACID, BENZOIC ACID,XANTHAN GUM, CYAMOPSIS TETRAGONOLOBA (GUAR) GUM, TOCOPHEROL, PHYTICACID, HELIANTHUS ANNUUS (SUNFLOWER) EXTRACT, CITRULLUS LANATUS(WATERMELON) SEED OIL, ARGANIA SPINOSA (ARGAN) KERNEL OIL, COCO-CAPRYLATE/CAPRATE, ROSMARINUS OFFICINALIS (ROSEMARY) LEAF EXTRACT,TETRAMETHYL ACETYLOCTAHYDRONAPHTHALENES, VANILLIN.

cedar musk

delicate jasmine

golden amber

soft vanilla

pink peppercorn
Empower - A rich, sexy, feminine scent

Overall rating: 3.3529413 / 5 from 17 reviews.

AI Generated Review Summary

Summary topics

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Review highlights

Reviews

Not for everyone

"I bought the complete line. My hair is thick and dense but also colored and chemically processed. In the shower both shampoo and conditioner were good but when I try to comb my hair it was a mission impossible. Hair felt dry and difficult to untangle. I really wanted to love this but it wasn’t for me. Fragance didn’t bother me. For reference, I also tried Amika and my hair was manageable and frizz free, I should’ve stick with thaat line."

— Nicole (2/5)

Not great, smells too strong

"This shampoo is not great. I really would not recommend. Smells way too strong like many others have said. I like the smell of santal but this one is way too overpowering. I'm not sensitive to fragrance but this one gave me a slight headache. Sure it's moisturizing like it says, it helped me through a protein overload that left my hair feeling like hay. But i would say if you have an oily scalp like myself, this product will not help. Kristin Ess The One signature shampoo is my go to if you like the smell of santal. It has a great lather, perfect for everyday washing especially if you have oily scalp AND half the price at target or tj maxx."

— AleksH (2/5)

Crazy shampoo

"My daughter and granddaughter love this product, they think it is the best"

— June J. (5/5)

The scent was extremely strong

"The scent was extremely strong and left my hair smelling like rubbing alcohol"

— Peyton D. (1/5)

"My hair is brittle Feels like it's splitting."

— Nancy (1/5)

Way too strong of a

"Way too strong of a scent, you can smell the perfume for 3 days. It’s just short of making me nauseous. Really like the hair treatment but won’t buy again. Hope they come out with unscented or use natural scents like tea tree or eucalyptus. Definitely need to tone it down, then would be perfect."

— Lara F. (2/5)

"Love it!!!! I buy a bottle every month! Its the best shampoo ever! For reference i’m 46 with long, course, very thick, curly hair."

— Joan (5/5)

Hair is so soft and

"Hair is so soft and smells great"

— LOU E. (5/5)

THE SMELL IS DELICIOUS!

"THE SMELL IS DELICIOUS!"

— Beverly H. (5/5)

Hair feels soft but the

"Hair feels soft but the fragrance is too strong!"

— Helene S. (3/5)

Q&A

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