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'I CAN BEGIN AGAIN' Shampoo in its amber 10 oz pump bottle on a clean white background.
Model with voluminous curls holds the Shampoo — hydrate, control frizz, repair: healthier-looking hair in just one wash.
Shampoo poured into an open palm — Oat Peptides strengthen, Olive Stem Cell Extract hydrates and prevents damage, upcycled Argan & Watermelon oils fight frizz.
Shampoo bottle nestled in swirls of soft pink lather.
Black-and-white portrait of Alli Webb with windswept waves beside the mantra 'I CAN BEGIN AGAIN — any day can be a fresh start, beginning with your hair.'
Travel-size Shampoo squeeze tube on a clean white background.
Jumbo 33.8 oz Shampoo pump bottle on a clean white background.
Messy by Alli Webb

Hydrating & Cleansing Shampoo

Size: Full | 10oz
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Begin again with healthier-looking, fully cleansed hair in just one wash with this hydrating shampoo that leaves hair feeling clean but not stripped. 

hydrates iconHydrates
Strengthening iconStrengthens
reduce breakage iconReduces Breakage
tames frizz iconTames Frizz
color safe iconColor Safe
vegan iconVegan
Details

Clean, never stripped. One wash leaves hair soft, strong, and set to be its best all week — no squeaky tightness, no frizz halo. Powered by Oat Peptides to target damage, Olive Stem Cell Extract to hydrate, and Upcycled Argan & Watermelon Oils to strengthen every strand.

Best for: dry, frizz-prone, or color-treated hair that wants a gentle-but-thorough clean.
How to Use

  1. Apply to wet hair and massage for a soft lather.
  2. As you work through from roots to ends, breathe and repeat the mantra: ‘I can begin again. And again.’
  3. Rinse thoroughly.
  4. No need to repeat.

Key Ingredients

Oat Peptides: Our “caring repairing” agent that targets damage to nourish, refine and strengthen hair.

Olive Stem Cell Extract: Nourishing lipids that deeply hydrate, strengthen hair and prevent damage.

Upcycled Argan & Watermelon Oils: Seal damage, strengthen strands and fight frizz — rescued from food-industry surplus that would otherwise go to waste.
Full Ingredients List

WATER (AQUA), SODIUM COCOYL ISETHIONATE, SODIUM LAUROYLMETHYL ISETHIONATE, GLYCERIN, SODIUM LAUROYL LACTYLATE, DECYLGLUCOSIDE, ACRYLATES CROSSPOLYMER-4, DISTEARETH-75 IPDI,PHENOXYETHANOL, GLYCOL DISTEARATE, HEPTYL GLUCOSIDE, FRAGRANCE(PARFUM), GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, OLEA EUROPAEA (OLIVE)LEAF EXTRACT, TRISODIUM ETHYLENEDIAMINE DISUCCINATE, PANTHENOL,CAPRYLYL GLYCOL, SODIUM BENZOATE, SODIUM PCA, TOCOPHERYL ACETATE,SODIUM PHYTATE, ALOE BARBADENSIS (ALOE VERA) LEAF JUICE, HELIANTHUSANNUUS (SUNFLOWER) SEED EXTRACT, AVENA SATIVA (OAT) PEPTIDE, POTASSIUMHYDROXIDE, PENTYLENE GLYCOL, CYCLODEXTRIN, FUMARIC ACID, SQUALANE, 1,2-HEXANEDIOL, VIROLA SURINAMENSIS (UCUHUBA) SEED BUTTER, C9-12 ALKANE,CITRIC ACID, ORYZA SATIVA (RICE) BRAN EXTRACT, STEARIC ACID, BENZOIC ACID,XANTHAN GUM, CYAMOPSIS TETRAGONOLOBA (GUAR) GUM, TOCOPHEROL, PHYTICACID, HELIANTHUS ANNUUS (SUNFLOWER) EXTRACT, CITRULLUS LANATUS(WATERMELON) SEED OIL, ARGANIA SPINOSA (ARGAN) KERNEL OIL, COCO-CAPRYLATE/CAPRATE, ROSMARINUS OFFICINALIS (ROSEMARY) LEAF EXTRACT,TETRAMETHYL ACETYLOCTAHYDRONAPHTHALENES, VANILLIN.
'I CAN BEGIN AGAIN' Shampoo in its amber 10 oz pump bottle on a clean white background.
Hydrating & Cleansing ShampooFull | 10oz Sale price$32.00

cedar musk

delicate jasmine

golden amber

soft vanilla

pink peppercorn
Empower - A rich, sexy, feminine scent

Overall rating: 4.6554623 / 5 from 119 reviews.

AI Generated Review Summary

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Review highlights

Reviews

Love it excellent product, leaves

"Love it excellent product, leaves my hair soft, shiny, and easy to style. The scent is amazing I absolutely love it!"

— Beatriz s. (5/5)

I love everything about this

"I love everything about this shampoo. My hair feels so clean and fresh after my daily shampoo. It smells amazing as well and that’s an additional plus for me. I have baby find hair and Messy shampoo works great."

— Audrey T. (5/5)

Not for everyone

"I bought the complete line. My hair is thick and dense but also colored and chemically processed. In the shower both shampoo and conditioner were good but when I try to comb my hair it was a mission impossible. Hair felt dry and difficult to untangle. I really wanted to love this but it wasn’t for me. Fragance didn’t bother me. For reference, I also tried Amika and my hair was manageable and frizz free, I should’ve stick with thaat line."

— Nicole (2/5)

Not great, smells too strong

"This shampoo is not great. I really would not recommend. Smells way too strong like many others have said. I like the smell of santal but this one is way too overpowering. I'm not sensitive to fragrance but this one gave me a slight headache. Sure it's moisturizing like it says, it helped me through a protein overload that left my hair feeling like hay. But i would say if you have an oily scalp like myself, this product will not help. Kristin Ess The One signature shampoo is my go to if you like the smell of santal. It has a great lather, perfect for everyday washing especially if you have oily scalp AND half the price at target or tj maxx."

— AleksH (2/5)

Crazy shampoo

"My daughter and granddaughter love this product, they think it is the best"

— June J. (5/5)

The scent was extremely strong

"The scent was extremely strong and left my hair smelling like rubbing alcohol"

— Peyton D. (1/5)

Love Messy shampoo. Great for

"Love Messy shampoo. Great for my short thinning hair"

— Maryann G. (5/5)

"My hair is brittle Feels like it's splitting."

— Nancy (1/5)

Way too strong of a

"Way too strong of a scent, you can smell the perfume for 3 days. It’s just short of making me nauseous. Really like the hair treatment but won’t buy again. Hope they come out with unscented or use natural scents like tea tree or eucalyptus. Definitely need to tone it down, then would be perfect."

— Lara F. (2/5)

"Love it!!!! I buy a bottle every month! Its the best shampoo ever! For reference i’m 46 with long, course, very thick, curly hair."

— Joan (5/5)

Q&A

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