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'I AM SOFT I AM STRONG' Conditioner in its amber 10 oz pump bottle on a clean white background.
Model with sunlit waves against a blue sky — ultra-hydrating conditioner that deeply moisturizes, strengthens, and boosts shine and softness.
Conditioner poured into an open palm — Oat Peptides strengthen, Olive Stem Cell Extract hydrates and prevents damage, Ucuuba Butter deeply moisturizes.
Conditioner bottle nestled in swirls of soft pink cream.
Travel-size Conditioner squeeze tube on a clean white background.
Jumbo 33.8 oz Conditioner pump bottle on a clean white background.
Messy by Alli Webb

Hydrating & Repairing Conditioner

Size: Full | 10oz
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This ultra-hydrating conditioner softens, smooths and boosts shine while working to strengthen and repair stands, leaving hair more manageable. 

hydrates iconHydrates
Strengthening iconStrengthens
boosts shine iconBoosts Shine
tames frizz iconTames Frizz
color safe iconColor Safe
vegan iconVegan
Details

Feel the whoosh. Slip your fingers through soft, supple strands as every cuticle smooths down — hair that looks as good as it feels, never weighed down. Formulated with Oat Peptides to target damage, Olive Stem Cell Extract to deeply hydrate and control frizz, and Ucuuba Butter for shine and softness.

Best for: dry, damaged, or frizz-prone hair that needs moisture without the heaviness.
How to Use

  1. Apply mid-length to ends and wherever your hair feels dry.
  2. Leave on for a minute or two and repeat the mantra ‘I am soft, I am strong.’
  3. Rinse.
Key Ingredients

Oat Peptides: Our “caring repairing” agent that targets damage to nourish, refine and strengthen hair.

Olive Stem Cell Extract: Nourishing lipids that deeply hydrate, strengthen hair and prevent damage.

Ucuuba Butter: A natural butter rich in essential fatty acids that deeply moisturizes hair, strengthens strands and increases hair elasticity while adding natural shine and softness.
Full Ingredients List

WATER (AQUA), BEHENTRIMONIUM CHLORIDE, CETEARYLALCOHOL, HELIANTHUS ANNUUS (SUNFLOWER) SEED EXTRACT, STEARYLALCOHOL, CETYL ALCOHOL, DIMETHICONE, GLYCERIN, QUATERNIUM-91,DIPROPYLENE GLYCOL, CETYL ESTERS, CAPRYLIC/CAPRIC TRIGLYCERIDE,PHENOXYETHANOL, CETRIMONIUM METHOSULFATE, ISOPROPYL ALCOHOL,HEPTYL GLUCOSIDE, POLYSILICONE-29, SILICONE QUATERNIUM-18, GUARHYDROXYPROPYLTRIMONIUM CHLORIDE, FRAGRANCE (PARFUM), OLEAEUROPAEA (OLIVE) LEAF EXTRACT, C9-12 ALKANE, GLYCERYL STEARATE,CETRIMONIUM CHLORIDE, CAPRYLYL GLYCOL, ISOAMYL LAURATE,HYDROXYETHYLCELLULOSE, TRIDECETH-12, SQUALANE, PANTHENOL,TRIDECETH-6, VIROLA SURINAMENSIS (UCUHUBA) SEED BUTTER, ALOEBARBADENSIS (ALOE VERA) LEAF JUICE, PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE, AVENA SATIVA (OAT) PEPTIDE, SODIUMPHYTATE, PENTYLENE GLYCOL, CITRIC ACID, ARGANIA SPINOSA (ARGAN)KERNEL OIL, CITRULLUS LANATUS (WATERMELON) SEED OIL,CYCLODEXTRIN, COCO-CAPRYLATE/CAPRATE, 1,2-HEXANEDIOL, BIOTIN,SODIUM BENZOATE, BENZOIC ACID, XANTHAN GUM, CYAMOPSISTETRAGONOLOBA (GUAR) GUM, TOCOPHEROL, PHYTIC ACID, ALCOHOL,DISODIUM PHOSPHATE, POLYSORBATE 60, TETRAMETHYLACETYLOCTAHYDRONAPHTHALENES, VANILLIN.
'I AM SOFT I AM STRONG' Conditioner in its amber 10 oz pump bottle on a clean white background.
Hydrating & Repairing ConditionerFull | 10oz Sale price$32.00

cedar musk

delicate jasmine

golden amber

soft vanilla

pink peppercorn
Empower - A rich, sexy, feminine scent

Overall rating: 4.108108 / 5 from 37 reviews.

AI Generated Review Summary

This ultra-hydrating conditioner is praised for making hair feel soft, smooth, and silky. It effectively strengthens and repairs hair stands, leaving it more manageable and with a pleasant scent.

Summary topics

  • Hair Feel (35%): Many customers expressed satisfaction with how their hair feels soft and hydrated after using this conditioner.
  • Fragrance (44%): A substantial number of customers stated that the conditioner smells amazing and leaves their hair soft and hydrated.

Review topics: [].

Review highlights

  • "It makes my hair feel silky soft and easy to detangle and keeps my hair moisturized and looking healthy." — kaytravelsd
  • "My hair feels soft, manageable, and still has that airy, textured look." — prdcts_for_yuliia
  • "Best conditioner; smells great and leaves hair feeling healthy and light." — Maddie C.

Reviews

Love how it treats my

"Love how it treats my hair, hate the smell. Wish the same product came with a light refreshing scent. I will not reorder as I have a hard time tolerating the smell."

— Jamie W. (3/5)

I love it! It makes

"I love it! It makes my hair soft and smells amazing!!!"

— Tricia H. (5/5)

Love it excellent product, leaves

"Love it excellent product, leaves my hair soft, shiny, and easy to style. The scent is amazing I absolutely love it!"

— Beatriz s. (5/5)

I can’t use it the

"I can’t use it the pump is broken and no response by email so frustrating for the price I paid"

— Robin M. (1/5)

Love IT!

"Best conditioner; smells great and leaves hair feeling healthy and light."

— Maddie C. (5/5)

The scent is WAY too strong

"The scent is WAY too strong as many others have said. I like the smell of santal and am not sensitive to fragrance but this one is way too strong. I would say it even gives me a headache. The conditioner its-self is fine. It hydrates. Helped me get through a protein overload but I would not necessarily recommend this product or repurchase."

— Aleks H. (3/5)

Great!

"Great!"

— Holly B. (5/5)

Love the scent & how it works

"This line is wonderful, works great on all hair types and a little goes a long way. I wish they had a hair and body mist in the same scent because I'd definitely wear it. I found this product sample on my break room table at work and then after trying some I bought it right away. Then I bought some for my mom after she tried some that I put in her Christmas stocking. I have fine hair and hers is pretty thick and it works great for both types."

— Elizabeth S. (5/5)

The scent on the shampoo

"The scent on the shampoo and conditioner was extremely strong leaving my hair smelling like rubbing alcohol"

— Peyton D. (1/5)

Love this conditioner makes my

"Love this conditioner makes my hair a oft and full looking"

— Maryann G. (5/5)

Q&A

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