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Rough Dry Style Cream

Size: Full | 5oz

A weightless, frizz-fighting styling cream that reduces frizz, adds shine, and enhances texture with soft hold that’s never crunchy.  Plus, 450˚ heat protection for when you need it.

tames frizz iconTames Frizz
soft hold iconSoft Hold
boosts shine iconBoosts Shine
enhances texture iconEnhances Texture
450 degree heat protection icon450 Degree Heat Protection
vegan iconVegan
Details

Designed to smooth hair and control frizz, so you can embrace your true texture with less heat damage.  Weightless hydration and an innovative soft hold technology work together to enhance texture that is soft, shiny, and never crunchy.  Ideal for air dries, heatless styling, or as a heat protection prep for smooth blowouts.

How to Use

Versatile and effortless, Rough Dry Cream can be used for:

  • Easy Air Dried Style: Apply to damp hair and let dry for frizz control, softness, and shine.
  • Effortless Waves: Apply to damp hair and twist or scrunch hair to enhance and define texture.
  • Smooth Blowouts: Apply mid-length to ends before styling for heat protection and smooth, frizz free strands.

Key Ingredients

Upcycled Chickpea Extract: Soft-touch memory technology that holds hair in place without the crunchy feel and improves hair hydration.

Olive Stem Cell Extract: Nourishing lipids that deeply hydrate and strengthen hair and prevent damage.

Ucuuba Butter: A natural butter rich in essential fatty acids that deeply moisturizes hair, strengthens strands and increases hair elasticity while adding natural shine and softness.

Full Ingredient List

WATER (AQUA), DIMETHICONE, GLYCERYL STEARATE,PROPANEDIOL, CICER ARIETINUM SEED EXTRACT, GLYCERIN, CETEARYLALCOHOL, CETETH-20 PHOSPHATE, DICAPRYLYL ETHER, UNDECANE,MICROCRYSTALLINE CELLULOSE, PROPYLENE GLYCOL DIBENZOATE, C15-19ALKANE, VIROLA SURINAMENSIS (UCUHUBA) SEED BUTTER, FRAGRANCE(PARFUM), PHENOXYETHANOL, CAPRYLOYL GLYCERIN/SEBACIC ACIDCOPOLYMER, SODIUM STEAROYL GLUTAMATE, DIHEPTYL SUCCINATE,DICETYL PHOSPHATE, TRIDECANE, ALOE BARBADENSIS (ALOE VERA) LEAFJUICE, OLEA EUROPAEA (OLIVE) LEAF EXTRACT, CAPRYLYL GLYCOL,HYDROLYZED VEGETABLE PROTEIN, CELLULOSE GUM, FRUCTOSE,PENTYLENE GLYCOL, PANTHENOL, POLYQUATERNIUM-7, ORYZA SATIVA(RICE) BRAN EXTRACT, BENZYL ALCOHOL, TRISODIUM ETHYLENEDIAMINEDISUCCINATE, SODIUM CITRATE, CYCLODEXTRIN, HELIANTHUS ANNUUS(SUNFLOWER) EXTRACT, CITRIC ACID, SODIUM BENZOATE, TOCOPHEROL,ROSMARINUS OFFICINALIS (ROSEMARY) LEAF EXTRACT, SODIUMHYALURONATE, XANTHAN GUM, CYAMOPSIS TETRAGONOLOBA (GUAR) GUM,PHYTIC ACID, POLYPORUS UMBELLATUS (MUSHROOM) EXTRACT,POTASSIUM SORBATE, TETRAMETHYL ACETYLOCTAHYDRONAPHTHALENES,VANILLIN

Why Rough Dry? 96% say hair feels hydrated; 90% say hair feels frizz free; 90% say hair looks shinier; 83% say hair looks healthier. *from an independent consumer testing panel

Rough Dry Method | For Wavy, Frizzy Hair

step 1

Apply Rough Dry Style Cream to damp hair.

step 2

Rough dry hair 30-50% with fingers + blow dryer

step 3

Twist 1” sections. Breathe and say “I am enough.”

step 4

Dry completely, tousle hair for effortless, soft waves.

Rough Dry Method | For Straight, Fine Hair

step 1

Apply Rough Dry Style Cream to damp hair.

step 2

Rough dry hair 30-50%. Twist hair into 1" sections.

step 3

Clip hair up in twists. Dry completely.

step 4

Tousle hair for effortless, soft waves.
Why I Made This: "I wanted to be kinder to my hair and that meant less heat - which led me to rough drying my hair. I wanted a product that worked with this gentle styling to create soft, frizz free waves."

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