Upcycled Chickpea Extract enhances texture without the crunchy feel. Olive Stem Cell Extract hydrates and helps prevent damage. Ucuuba Butter deeply moisturizes and boosts shine

Apply, twist, and remind yourself 'I AM ENOUGH.' You are enough just as you are. And so is your hair, just as it is.

Your hottest hair without getting overheated. Made for rough dried waves. Effortless air dry styles. And heat protection when needed.

Tames frizz. Soft hold. Boosts shine. Creates effortless waves with less heat.

1 / 9

‘I AM ENOUGH’

Rough Dry Style Cream

Size: Full | 5oz

Full | 5oz Travel | 1.7oz

A weightless, frizz-fighting styling cream that reduces frizz, adds shine, and enhances texture with soft hold that’s never crunchy. Plus, 450˚ heat protection for when you need it.

Tames Frizz

Soft Hold

Boosts Shine

Enhances Texture

450 Degree Heat Protection

Vegan

Details

Designed to smooth hair and control frizz, so you can embrace your true texture with less heat damage. Weightless hydration and an innovative soft hold technology work together to enhance texture that is soft, shiny, and never crunchy. Ideal for air dries, heatless styling, or as a heat protection prep for smooth blowouts.

How to Use

Versatile and effortless, Rough Dry Cream can be used for:

Easy Air Dried Style: Apply to damp hair and let dry for frizz control, softness, and shine.
Effortless Waves: Apply to damp hair and twist or scrunch hair to enhance and define texture.
Smooth Blowouts: Apply mid-length to ends before styling for heat protection and smooth, frizz free strands.

Key Ingredients

Upcycled Chickpea Extract: Soft-touch memory technology that holds hair in place without the crunchy feel and improves hair hydration.

Olive Stem Cell Extract: Nourishing lipids that deeply hydrate and strengthen hair and prevent damage.

Ucuuba Butter: A natural butter rich in essential fatty acids that deeply moisturizes hair, strengthens strands and increases hair elasticity while adding natural shine and softness.

Full Ingredient List

WATER (AQUA), DIMETHICONE, GLYCERYL STEARATE,PROPANEDIOL, CICER ARIETINUM SEED EXTRACT, GLYCERIN, CETEARYLALCOHOL, CETETH-20 PHOSPHATE, DICAPRYLYL ETHER, UNDECANE,MICROCRYSTALLINE CELLULOSE, PROPYLENE GLYCOL DIBENZOATE, C15-19ALKANE, VIROLA SURINAMENSIS (UCUHUBA) SEED BUTTER, FRAGRANCE(PARFUM), PHENOXYETHANOL, CAPRYLOYL GLYCERIN/SEBACIC ACIDCOPOLYMER, SODIUM STEAROYL GLUTAMATE, DIHEPTYL SUCCINATE,DICETYL PHOSPHATE, TRIDECANE, ALOE BARBADENSIS (ALOE VERA) LEAFJUICE, OLEA EUROPAEA (OLIVE) LEAF EXTRACT, CAPRYLYL GLYCOL,HYDROLYZED VEGETABLE PROTEIN, CELLULOSE GUM, FRUCTOSE,PENTYLENE GLYCOL, PANTHENOL, POLYQUATERNIUM-7, ORYZA SATIVA(RICE) BRAN EXTRACT, BENZYL ALCOHOL, TRISODIUM ETHYLENEDIAMINEDISUCCINATE, SODIUM CITRATE, CYCLODEXTRIN, HELIANTHUS ANNUUS(SUNFLOWER) EXTRACT, CITRIC ACID, SODIUM BENZOATE, TOCOPHEROL,ROSMARINUS OFFICINALIS (ROSEMARY) LEAF EXTRACT, SODIUMHYALURONATE, XANTHAN GUM, CYAMOPSIS TETRAGONOLOBA (GUAR) GUM,PHYTIC ACID, POLYPORUS UMBELLATUS (MUSHROOM) EXTRACT,POTASSIUM SORBATE, TETRAMETHYL ACETYLOCTAHYDRONAPHTHALENES,VANILLIN

Why Rough Dry? 96% say hair feels hydrated; 90% say hair feels frizz free; 90% say hair looks shinier; 83% say hair looks healthier. *from an independent consumer testing panel

Rough Dry Method | For Wavy, Frizzy Hair

step 1

Apply Rough Dry Style Cream to damp hair.

step 2

Rough dry hair 30-50% with fingers + blow dryer

step 3

Twist 1” sections. Breathe and say “I am enough.”

step 4

Dry completely, tousle hair for effortless, soft waves.

Rough Dry Method | For Straight, Fine Hair

step 1

Apply Rough Dry Style Cream to damp hair.

step 2

Rough dry hair 30-50%. Twist hair into 1" sections.

step 3

Clip hair up in twists. Dry completely.

step 4

Tousle hair for effortless, soft waves.

soft musk

golden blooms

sunlit amber

palo santo

citrus water

Overall rating: 4.859649 / 5 from 114 reviews.

AI Generated Review Summary

The Rough Dry Style Cream is praised for its ability to reduce frizz, add shine, and enhance hair texture with a soft hold. Customers appreciate its lightweight feel and the effortless waves it provides without making hair greasy or crunchy.

Summary topics

Texture and Volume: 10%
Frizz Control: 9%
Styling Effectiveness: 20%
Hair Shine: 46%

Review topics: [].

Review highlights

"This cream is perfect for adding texture and volume, making your hair feel alive and full of character." — megaanrojaas1921
"This texture is really great for my hair and it can create great style for layered hair like mine!" — realjetsetter
"This cream really made my natural hair look amazing!" — jacquelinexenya

Reviews

Did I just find my

"Did I just find my favorite hair product! This smells first of all like high end fragrance. Luxurious ! Woods, Smokey, citrus, fresh, strong, unisex, high end designer. Packaging is gorgeous and has extra seal for travel it won�t spill. Makes my hair smooth and silt in dry hair no hair tools needed. And you get a lot of product so the value is great! I also love the positive affirmations and woman owned. 10/10"

— korrina.rico (5/5)

I like the increased volume

"I like the increased volume I see after using Messy Rough Dry Style Cream. Following the directions, I applied to towel dried hair�then did a rough dry with the blow dryer. Having very fine hair, twisting in sections wouldn�t hold, so I braided two section strands together. After air drying the twisted sections, the result is really fun textured waves. My hair has a nice bounce, shine and fullness."

— lovinthis808 (5/5)

This styling cream is pretty

"This styling cream is pretty amazing. Its been a huge game changer in my everyday routine. I love that it's easy to use for on-the-go looks. It leaves my puffy, dry hair looking so effortless and natural. I love the beachy waves! It smooths out my frizz too! I highly recommend this one for summertime!"

— lauraz72 (5/5)

I�ve been using the Messy

"I�ve been using the Messy Rough Dry Styling Cream and really like how easy it is to use. It gives my hair soft, natural waves without feeling heavy or crunchy. It helps control frizz and adds a nice shine. At first, the results were just okay, but once I figured out the best way to use it�partially blow-drying, then twisting sections�it made a big difference. My hair looked more defined and healthy, and even my friends noticed! The scent is light and clean too. Great for low-maintenance styling with a natural, lived-in look."

— jazupmystyle (5/5)

I tried the new Messy

"I tried the new Messy by Alli Webb Rough Dry Style Cream and I�m obsessed with how effortlessly it adds texture and volume to my hair. It gives me that perfectly undone, tousled look without weighing my hair down or leaving it greasy. I also love that it controls frizz and holds my style all day long. It�s definitely a must-have for achieving effortless, lived-in hair!"

— astridcabas (5/5)

i have suchhh frizzy hair,

"i have suchhh frizzy hair, but i love wearing my hair naturally wavy. this product literally makes my life so much easier! firstly, i lovee the way it smells. it's subtly woody and grounded. the way this product lets my hair be natural and not out of control is so perfect and just what i need for the summer. it makes getting ready and feeling good about myself that much easier."

— eyedreamofearth (5/5)

I loved using this to

"I loved using this to form my Heatless curls! I applies it when my hair was still kind of damp, just to see how my hair would react when I later put it in my Heatless curling wrap. It did amazing! The curls look so good, and I feel like this helped the curl take better shape!"

— magically.rae (5/5)

Messy by Alli Webb Rough

"Messy by Alli Webb Rough Dry Style Cream delivers that coveted undone-but-done look with minimal effort. It�s ideal for enhancing natural waves, adding grip to clean hair, or giving second-day styles a refreshed, stylish boost. A great addition to any low-maintenance hair routine that still wants maximum impact"

— rawanalani4 (5/5)

I Am Enough Rough Dry

"I Am Enough Rough Dry Style Cream is a fantastic product for those looking to create effortless, tousled hairstyles. This cream is perfect for adding texture and volume, making your hair feel alive and full of character. It's super easy to use�just apply a small amount to dry hair and style it as you like! It works well for all hair types and helps you embrace your natural beauty. With this cream, you�ll feel confident and ready to take on your day, knowing you look great!"

— megaanrojaas1921 (5/5)

I�ve been loving the �I

"I�ve been loving the �I Am Enough� Rough Dry Style Cream! It gives my hair that perfectly undone, textured look without making it feel sticky or heavy. It�s amazing for adding a bit of grit and hold when I want that lived-in, effortless style. I use a small amount on dry hair and it instantly gives shape and movement. Bonus: it smells so good! Definitely a new go-to when I want my hair to look cool without trying too hard. I received this product in exchange for my honest review."

— cathimolina (5/5)

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Rough Dry Style Cream